Free Book Online
Categories
Pursuing Customers: An Ethnography of Marketing Activities (SAGE Library of Social Research)

Pdf

Pursuing Customers: An Ethnography of Marketing Activities (SAGE Library of Social Research)

2.2 (3023)

Log in to rate this item

    Available in PDF Format | Pursuing Customers: An Ethnography of Marketing Activities (SAGE Library of Social Research).pdf | Unknown
    Robert Prus
The accounts of owners, managers, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to advertising account executive, from family business owner to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.This volume and its companion, Making Sales are among the first broad ethnographic treatments of how modern business truly operates.  
4.3 (7062)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 336 pages
  • Robert Prus
  • Sage Publications, Inc
  • Unknown
  • 2
  • Other
Read online or download a free book: Pursuing Customers: An Ethnography of Marketing Activities (SAGE Library of Social Research)

Review Text

Name:
The message text:

Miscellanea