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Gold Coast Tourism Market Analysis: Gold Coast Tourism Visioning Project 1.1

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Gold Coast Tourism Market Analysis: Gold Coast Tourism Visioning Project 1.1

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    Available in PDF Format | Gold Coast Tourism Market Analysis: Gold Coast Tourism Visioning Project 1.1.pdf | Unknown
    Bill Faulkner, Carmen Tideswell
The Gold Coast Tourism Visioning project articulates a set of core values and principles that underpin a preferred future for the sustainable prosperity of Australia's leading tourism destination in the medium to longer term (10 to 20 years). It challenges destination Gold Coast to move from a past ad hoc approach to tourism to one that integrates economic, social and environmental dimensions to evolve new patterns of managing and growing tourism in a more systematic and dynamic way in this new century. Tourism is a key component of the inevitable transition to sustainable development strategies in advanced western democracies such as Australia. Through this Gold Coast Tourism Visioning project, the local tourism industry has an opportunity to confirm itself as part of the solution, rather than as a contributor, to the economic, social and environmental challenges of the future. With the assistance and support of numerous public and private sector organisations and individuals, a team of interdisciplinary researchers built the knowledge foundation for the leading-edge Gold Coast Tourism Visioning Project. The project has created a more strategic perspective towards tourism policy, planning, development and marketing involving the process of visioning - a technique combining the settling of a "vision" and "planning". It had its origins in the late 1990's, when a number of Gold Coast tourism's key stakeholders recognised that the relationships between business, government and community, which had enabled the Gold Coast to flourish in the past, were changing and the destination was confronted by a new range of challenges. Many of these challenges are shared with maturing destinations the world over. The tourism visioning project has provided a vehicle for advocating long-term change in the overall approach to tourism by all stakeholders concerned with the creation of a sustainable, prosperous tourism industry for the Gold Coast. Cooperation and collaboration at all levels between various stakeholder groups must override fragmentation, confrontation, internal competition and a lack of an agreed common long-term focus. A new vision for tourism is required in what has been - and can continue to be - Australia's most successful tourism destination. If the Gold Coast is to continue to provide us and our visitors with the lifestyle experience for which we are known, then we must aim high, plan long and settle for nothing by sustainable excellence in all facets of OUR GOLD COAST.  
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